Don't Go Global Without a Strategy

Don't Go Global Without a Strategy

different hands holding up a globe August 15, 2016 By: Emily Bratcher

Strong strategic planning should be the centerpiece of your globalization efforts. Without it, your association won't reach its full potential for international growth. Here are some thoughts to consider, as well as a case study on how NACE International reached out to Chinese members.

How does an association start thinking about going global—or reaching and helping its professional counterparts in different countries? In a nutshell, it's all about strategy. ...