What Value in a Trade Association Really Means

What Value in a Trade Association Really Means

Value April 25, 2016 By: Cecilia Sepp, CAE

Trade associations with company members must craft value propositions differently than their individual-membership brethren. The needs of the industry, not the individual, must take precedence. Here's how trade associations can think big.

We all want to identify value for our association members, but how do you do that when your members are not individuals? This is the question constantly faced by trade associations, and it relates directly to the issue of dues structure for industry organizations. ...