How to Build a Successful Member-Focused Marketing Campaign

How to Build a Successful Member-Focused Marketing Campaign

Fire truck April 25, 2016 By: Paula Gonzalez

The International Association of Fire Chiefs knew that it needed to not only increase its membership but also appeal to those who ranked lower then chief. Using a member-focused marketing campaign, IAFC saw a 20 percent increase in membership.

In 2014, the International Association of Fire Chiefs wanted to grow its membership. IAFC especially wanted to attract emerging officers, which meant increasing the number of members ranked lower than fire chief. But the group had to overcome a big misperception, says IAFC Marketing Manager Cathie Larocca: that it only served individuals at the chief level, as its name implied. ...