How a Data-Driven Marketing Strategy Can Answer Member and Market Needs

How a Data-Driven Marketing Strategy Can Answer Member and Market Needs

mcclintockcarden_data_driven_marketing_strategy September 28, 2015 By: Tom McClintock and Teri Carden

The Renal Physicians Association used information it already had at its disposal to realign its membership structure in order to address member needs. The result: Membership growth as well as an increase in dues revenue.

In 2011, the Renal Physicians Association was experiencing decreasing memberships, but the group knew it was not due to either competition or members not believing in the organization's value proposition. ...