How Giving Tuesday Can Give Back to Your Industry

How Giving Tuesday Can Give Back to Your Industry

Fundraising and Nondues Revenue October 19, 2015 By: Susan Boswell, CAE

Giving Tuesday is just around the corner. Learn lessons from the 2014 campaign of the Alexander Graham Bell Association for the Deaf and Hard of Hearing. They may prompt your association to start a similar fundraising or social appeal this year.

In just a few weeks, the first Tuesday in December will be here, a day now known as Giving Tuesday. Launched in 2012 by New York's 92nd Street Y and the United Nations Foundation in response to the consumerism of Black Friday and Cyber Monday, this is a day of giving back. A growing number of organizations, including 501(c)(3) associations, have joined this philanthropic movement, kicking off their year-end appeals. Will yours be among them?...