From 2,000 to 50,000: Lessons Learned From CompTIA's Open-Access Membership Model

From 2,000 to 50,000: Lessons Learned From CompTIA's Open-Access Membership Model

October 13, 2015 By: Joyce O'Brien

When CompTIA changed its membership model, it changed its place in the IT industry. By allowing free basic-level access in exchange for a simple online registration, CompTIA expanded its reach and engaged a broader, more diverse set of members. Here's what associations can learn from CompTIA's open-access membership experience.

In April 2014, CompTIA, an association representing the IT industry, made a dramatic shift to a hybrid, open-access membership model. The vision was to build upon a stable membership base of roughly 2,050 member companies by creating a new "registered user" membership to engage more IT professionals and better meet the nonprofit's goal of driving the IT industry forward....