Turn Your Annual Meeting Content Into Marketing Assets

Turn Your Annual Meeting Content Into Marketing Assets

recycle symbol November 2, 2015 By: Jenifer Hamilton, CAE

All the learning, networking, and excitement of your annual conference can be put to use well beyond the confines of the meeting. Here's how you can use your conference as a source of content, imagery, video footage, and more for your communications and marketing efforts year-round.

For most associations, the annual meeting is the highlight of the year, bringing together leaders in the field, content experts, members, and industry partners for education and networking. It's likely that you already capture meeting content for educational purposes and repackage it in other formats, such as program books or webcasts. But are you missing a prime opportunity to develop assets that can serve as marketing tools and help increase member engagement throughout the year? ...