Measuring Government Advocacy, Part 2: How Not to Measure Advocacy Success

May 26, 2015 By: John Barnes

Just as important as knowing how to measure the success of a government advocacy efforts is knowing how not to measure them. Part 2 of the "Measuring Government Advocacy" series looks at common mistakes association government relations departments make when analyzing their efforts.

Editor's note: This is the second in a three-part series. Read Part 1 and Part 3....