How AMCs Can Serve Hyper-Specialized Associations

How AMCs Can Serve Hyper-Specialized Associations

business operations May 11, 2015 By: Christine Umbrell

Marketing targeted services to specialized associations can help grow small organizations—and attract new clients to your association management company.

These days, there truly does seem to be an association for everything. Every industry is represented not just by one big umbrella organization but also by several niche associations dedicated to very specific aspects of those industries. Nurses can join the American Nurses Association—and become a member of the Association of Pediatric Hematology/Oncology Nurses. Engineers may join the American Society of Civil Engineers—and sign up for the more targeted Transportation Engineers Association of Missouri. And so on....