The Power of Engaging Members in Your Retention Campaign

The Power of Engaging Members in Your Retention Campaign

professional development March 30, 2015 By: Paula Gonzalez

By engaging its industry's top leaders in a creative membership marketing campaign, Engineers Australia was able to grow its membership and create more engaged members.

Engineers Australia needed to do two things: raise the visibility and credibility of the engineering profession in Australia and strengthen and grow its membership. ...