Measuring the ROI of International Development

June 23, 2015 By: Marisa McCarren and Nancy Tucker

How do you demonstrate the return on investment of international expansion efforts? Tip: While financial returns are important, you can also use several other nonfinancial metrics.

A key challenge for associations as they grow globally is to show the value or return on investment (ROI) of their international programs. Both financial and nonfinancial measures work together to show the full worth of these activities. ...