Making an Impact With Your Membership Materials: What Works, What Doesn't, Part 1

June 1, 2015 By: Denise Gavilan, Theresa Kramer-Burgess, CAE, Walter Kim, and Cecilia Cortés-Earle

Getting your membership materials noticed is the first step to acquiring and keeping your members. Here's how membership recruitment, retention, and engagement materials can work together to make an impact.

What are the elements that make an emotional connection—and produce results? In Part 1, we'll delve into the importance of research and messaging, and in Part 2 we will focus on graphic design and "techno-channels."...