Why Referral Marketing Could Be the Key to Millennial Recruitment

July 20, 2015 By: Christine Umbrell

Millennials regularly turn to friends for recommendations on purchasing decisions, and they check their smart phones dozens of times a day. Here's how you can revamp your member-get-a-member campaign to appeal to millennials in this new era.

Encouraging young adults to join a professional organization may be one of the biggest challenges for today's association membership departments—yet recruiting this demographic is essential for survival. ...