Same or Different: A Crash Course in Creativity

marketing and communications July 13, 2015 By: Greg Roth

Everyone wants to learn how to be more creative, even those who are already labeled as "creative types." Use six simple steps to work that muscle and think more creatively.

In high school German class, there was a portion called "Same or Different." The teacher would say two words. If they were the same word, you wrote "same" on your test. If they were different, you wrote "different." (Not kidding, that's exactly it.) Every time the teacher read words that were different—very obviously different—the class would chuckle and scribble its answer. What was funny to me was how jarring "different" was. Hearing the same word twice was reassuring. Hearing different words was disarming. ...