How to Launch and Sustain Environmental Scans

Research Methodologies July 27, 2015 By: Leonard Mafrica, CAE

Environmental scanning is a systematic way of using organizational knowledge to guide strategy. Here is how to manage your scanning process to include stakeholders, gain leadership buy-in, and keep it working for you over time.

ASAE put environmental scanning on the map for association leaders more than 15 years ago with the Facing the Future series. Since then, a lot has changed in the ways associations collect and manage data and interact with members. What has not changed is the importance of understanding your operating environments in order to plan for the future. Your ability to define planning objectives, sell the environmental scan to your board, and manage the process is the difference between success and failure....