International Outreach: Attracting and Keeping Members

business operations January 26, 2015 By: Barbara Connell, CAE

If your organization is on the brink of international expansion or considering it as an option down the line, one association professional shares some insight into global membership growth from the beginning outreach stages to retention strategies.

Whether your organization's membership currently reaches beyond its domestic borders or if the organization is planning to do so in the near future, careful and thoughtful planning about how your membership recruitment and retention plan is developed and implemented is essential. ...