The Nine Habits of Reluctant Advertisers

Marketing and Communications February 23, 2015 By: Al Rickard, CAE

You can have the right advertising strategy, competitive pricing, and a team willing to do what it takes to get the job done, but if you don't know how to best work with your pool of advertisers, you'll have trouble generating revenue for your association.

Selling advertising is hard work. It takes a good strategy, the right offers and pricing, the correct lead list, and plenty of polite persistence....