How One Association Grew Meeting Attendance and Membership by Engaging Students

How One Association Grew Meeting Attendance and Membership by Engaging Students

meeting attendance December 21, 2015 By: Alex Beall

The American Academy of Optometry's plan to reach out to industry students returned better membership and attendance results than expected. One stat that points to its success: 40 percent more students attended its annual meeting in 2015 than in 2014.

In an effort to grow membership and meeting attendance, the American Academy of Optometry embraced a program to engage students. The best news: It worked....