Turn Your Annual Conference Into a Year-Round Brand

August 3, 2015 By: Tracy Petrillo, CAE

The North American Veterinary Community realized its conference was worth more than its five-day annual tenure. It recognized its value and turned it into a year-round national brand. A few years later, NAVC reflects on its journey.

What does it take to move a traditional five-day annual conference into national, year-round brand? The North American Veterinary Community was the 2014 ASAE Gold Circle Award winner in the Convention and Meetings Marketing Campaign category and offers some reflection on its strategy and actions. ...