Small-Staff Public Relations Campaign Packs a Big Punch

Marketing and Communications August 28, 2015 By: Martin Tirado, CAE and Sheri Singer

To increase public awareness of its industry, the Snow & Ice Management Association developed a North American PR campaign. The results: 500 million media impressions, a 30 percent increase in Facebook likes, and more engaged members.

Since its founding in 1995, the Snow & Ice Management Association has seen steady growth. Today, SIMA is a consistent and reliable trade association resource for snow and ice management professionals and suppliers in North America. ...