How to Use Your Annual Conference to Deepen Relationships and Build Brand

How to Use Your Annual Conference to Deepen August 24, 2015 By: Dave Bushnell and Jacqui Olkin

To ensure that a meeting's energy and positive experience aren't gone as soon as attendees leave, it's critical that associations take steps before, during, and after the event to transfer attendees' good feelings about the conference to actionable brand equity for your association.

A quick Google search shows pundits making dire predictions about the end of tradeshows every year. But even in the face of challenges like down economies, internet resources, and social networks, members have continually found value in attending face-to-face industry meetings....