4 Practical Ways to Increase Member Engagement in Government Relations

August 17, 2015 By: Glen Justice

A recent survey by CQ Roll Call found that, while associations and their members understand the importance of advocacy, engaging members in the work of the organization's public policy initiatives is a major point of frustration. Here are some simple, practical tips that can help you engage members in your advocacy work.

It's easy to see engagement as the Holy Grail when it comes to your association's advocacy program. The ability to move members to action enhances almost everything you do. ...