How to Engage Volunteer Leaders in Member Retention

April 20, 2015 By: Michele F. Liston, CMP

Member retention isn't the exclusive job of the membership staff. Board leaders can play a valuable role in communicating with members and keeping them when renewal time comes around.

These days, member retention is a tough business. It's hard enough to keep track of who holds the purse strings for a member, let alone beat the spam blockers and the mailroom so your member-benefit materials reach their intended destination. And while staff play a huge role in retention efforts, your association's volunteer leaders can play an equally essential role in ensuring your message reaches the right people and that it is heard and received by your members....