A Hybrid Approach for Developing Conference Education Content

professional development April 14, 2015 By: Lisa Ruane, CAE

Small groups of experts can't know everything that's relevant in a given field, while a cattle call for sessions won't guarantee the right quality or variety of education, either. That's why the American Physical Therapy Association combines these approaches to capture the best of both worlds and provide the most relevant and attractive education possible. Here's how it works.

A successful conference blends informal networking events with structured education sessions. And so, without strong education, an essential element is missing. For this reason, every association that hosts a conference should think critically and strategically about how it secures speakers and develops content for those events. ...