5 Strategies to Realign and Strengthen Member Value

April 14, 2015 By: Kerry C. Stackpole, FASAE, CAE

Does your association struggle to provide value to members in an industry where passion is high but disposable income is low? Learn from these strategies for potential solutions, which focus on adaptation and innovation in your association's membership options.

"I would love to learn more about and wish someone would tell me about ... how to reverse a declining membership trend in a profession suffering through serious contraction, where its practitioners' annual income is low. They're passionate about their work and are in it for love, not money … and the perception is that dues are high."...