Data Aggregation for Associations: It's Bigger Than You Think

By: Heidi Guglielmino and John Kagia

Overwhelmed by the mere thought of data? Here's a step-by-step guide to get started in organizing and making sense of the mountains of information you already have at your finger tips.

When it comes to data, your association knows more than you realize. Association databases include more than members' contact information. They store rich data on association services used by members and the types of interactions members are having with the organization. ...