3 Lessons GR Pros Can Learn From the ALS Ice Bucket Challenge

Marketing and Communications By: Rob Stott

There's no advice good enough to help your government relations department realize the kind of success the ALS Association had with the ice bucket challenge. Those things just happen. But there are plenty of lessons the campaign has taught us about what a solid advocacy campaign looks like.

If you logged into Facebook or Twitter even just once over the summer of 2014, you undoubtedly saw videos of your friends and family dumping buckets filled with ice-cold water over their heads and challenging others to either do the same or donate to the ALS Association....