Membership is Changing. What Model Will You Choose?

By: Addy M. Kujawa, CAE

If your association wants to look beyond the traditional, one-size-fits-all membership, check out these five models that could breathe new life into your membership program.

There are so many membership models out there! Here is a quick overview of five models that were explored in a Learning Lab at the 2014 ASAE Marketing Membership & Communications Conference in Washington, DC....