Leveraging the "Aha!" Moment to Evoke Change

By: Sheri L. Singer

Take a lesson from the likes of Albert Einstein, Walt Disney, and Bill Gates and learn how to create an "Aha!" moment for your association that will snowball into a phenomenon that benefits not only your organization but also its members.

Albert Einstein had been struggling for years to reconcile contradictory theories about space and time. Then one day, as his streetcar stopped at the Bern clock tower, he finally had the "Aha!" moment that sparked his new theory of special relativity: Time can beat at different rates throughout the universe, depending on how fast you move. ...