6 Questions That Shape Basic Video Strategy

By: Amanda D. Batson

Video offers too much opportunity and demands too many resources to be taken lightly. Associations can follow this framework of six vital questions to develop a sound video strategy.

Does an association really need a video strategy? Yes. The challenge is the journey from current video status (or lack thereof) to the point of strategy. A team across association functions—education, IT, and production, at a minimum—should collaboratively design the plan.  To get started, six questions shape basic video strategy and rationale.  ...