Developing a Future Workforce: Steps for a Successful Education Marketing Campaign

Developing a Future Workforce: Steps for a Successful Education Marketing Campaign

By: Janice Hamilton

A key role for associations is ensuring its industry's workforce is filled with talent for the future. Check out these examples of workforce-development programs at several associations and the steps for building a similar program at yours.

Is your industry concerned about where your future workforce will come from? You're not alone. Many associations, especially those in STEM (science, technology, engineering, math) industries, are facing a dearth of qualified candidates at a time when baby boomers are retiring at a faster pace than young workers can replace them. So, in addition to research, standards, and certifications, associations can provide something else that's critical to their members: workforce development. ...