10 Lessons Learned in Developing a Member Engagement Scoring Model

10 Lessons Learned in Developing a Member Engagement Scoring Model

By: Christine Kelley

When the American Productivity and Quality Center built an engagement scoring model in 2013, it revealed a lot about the organization's strengths and weaknesses in tracking engagement, managing data, and even agreeing on what "engagement" means. Here are 10 tips for building an engagement score, based on APQC's experience.

Scoring your members' engagement is a significant undertaking that can yield valuable information and actionable knowledge, but it can also expose gaps in the data you should be collecting and how you collect it. ...