How to Use Marketing Automation Software Effectively

By: Sarah Renner-Pugh

While this tool is pretty much required in the for-profit sector, it hasn't been as widely adopted in nonprofits. But associations that use the software to its full potential can increase email open and click rates as well as member engagement and renewal rates.

Marketing automation software has almost become a required tool in the for-profit sector. From Amazon recommending products based on past purchases to clothing retailers reminding you about items in your cart, consumers have come to expect sophisticated interactions—and their interactions with your association are no exception....