Making Social Media Your Website's Greatest Ally

By: Christine Rand

By now, we're all pretty much aware of the importance of social media as a communications tool in connecting with members. But integrating social media platforms with other communications vehicles, such as your association's website, is becoming just as important.

With 72 percent of all internet users being active on social media, these communication platforms are no longer a novel concept, but they have become a strategically integrated element of business communications. ...