Engage Your Component Leaders to Spread Your Message

By: Sarah Perlman and Jane Zaretskie

Component relations professionals: Do you need a new approach to sharing your association's message far and wide? Try encouraging your chapter leaders to help spread the word via one, or all, of these four methods.

Marketing messages are far more effective when using member-to-member communication rather than a top-down approach coming from association staff. And component leaders are often well primed to help facilitate a member-to-member approach. Below are four ways to leverage component leaders to market your association's programs and benefits:...