A Few of the Best Brushstrokes From The Art of Membership

By: Ozair Esmail; Laurie Kulikosky, CAE; Addy Kujawa, CAE; and Scott MacKenzie, CAE

Membership is alive and well, but the methods and strategies for making it thrive are evolving. Four association membership pros share their favorite lessons and takeaways from the new book The Art of Membership.

In early 2014, ASAE released The Art of Membership: How to Attract, Retain, and Cement Member Loyalty, by Sheri Jacobs, FASAE, CAE, in partnership with publisher Jossey-Bass. The book explores how the methods and strategies for making membership thrive are evolving in today's economy, and it encourages associations to adopt the newest practices....