6 Steps to Create Profitable Member Value Through E-Learning

Business Operations June 27, 2014 By: Tom Morrison

If done right, an online learning program can be a successful and profitable line of business for an association. The Metal Treating Institute has drastically increased revenue via online learning, and you can follow the same six-step process to build e-learning at your association, too.

When I first joined the Metal Treating Institute (MTI) as CEO in 2006, our revenue per member was $1,500. Today, that figure has risen an astounding 68 percent to $2,200. This represents an additional $180,000 a year. For MTI, that is the equivalent of recruiting 100 new members—a costly and challenging task for any member-based organization. ...