3 Ways to Better Use Social Media in Government Relations

3 Ways to Better Use Social Media in Government Relations

Technology By: Rob Stott

Associations understand the importance of having a social media presence, especially when it comes to staying on top of their advocacy work at the state and federal levels. But how can they improve? A former Capitol Hill staffer, now an association GR pro, shares some tips.

Maintaining a presence in the social media world is important for associations for a number of reasons, not the least of which is because it's where their members are. Services like Facebook and Twitter allow groups to engage with members and prospects, share content, and get their message to a broader audience....