Why Metrics Matter in Strategy

By: Gary Dolzall

Metrics need to be among your first thoughts, not an afterthought, when it comes to developing successful communications and marketing plans. Here are five things to keep in mind during the process.

In my experience assisting a variety of large and small organizations with strategic planning (whether it be a communications strategy or a comprehensive mission-driven organizational strategic plan), the least understood, most underestimated, and often most difficult step of the entire process is establishing tangible metrics. ...