Lessons From a Crowdfunding Experiment

Lessons From a Crowdfunding Experiment

By: Kristin Clarke

The Organic Center takes a fresh approach to underwriting urgent research fast, and the results ripened into a juicy new option.

When the nonprofit Organic Center blew past its $15,000 goal by more than 35 percent in its first foray into crowdfunding, the research organization celebrated the success and debriefed on its lessons. ...