Inside the Ant Hill: Study Your Members As If They Were Insects

By: Christine Umbrell

At the Entomological Society of America, staff take a cue from their members' profession and view their members with a scientific eye—studying how changes in the association's "ecosystem" affect membership metrics, just like an insect population in the wild—and they've since watched their retention numbers rise.

Do your members experience birth, development, and death in terms of their membership status? According to staff at Entomological Society of America, they do. And if you take the time to study your membership groups from this perspective, you'll glean new information that can assist in membership and renewal efforts....