3 Steps to Build Your Association's Language Capacity

By: Steven Worth

Developing your organization's language capacity is increasingly important as organizations grow globally. Use this three-step process to ensure your organization is tapping its language potential.

"If a person who speaks three languages is called trilingual and a person who speaks two languages is called bilingual, what is a person called who speaks only one language?" The answer, the Europeans like to tell us, is "an American!" It is the height of irony that a nation built of immigrants from every country on the planet should be so weak in languages—the logical consequence of living on a continent where just about everyone speaks the same language....