The Power of Short-Term Projects for Volunteer Engagement

Governance By: Michael Cummings

While association volunteering has traditionally been term-based, the growth of task-based volunteer opportunities has proven to be a highly effective engagement strategy for associations. Here are a few examples.

The strong correlation between member engagement and member retention has long been established among association executives through numerous studies and empirical evidence. The definition of member engagement, itself, has also been expanded to include not only term-based volunteerism such as committee work but also task-based volunteerism such as proofreading white papers, writing blog posts, or even "micro-volunteerism" such as commenting on a post in the association's social community....