8 Elements of Content Marketing Your AMC May Be Forgetting

By: Jeanne Sheehy

Content marketing is all the rage, but is your AMC equipped to make it work for you and your client associations? Here are eight tips for doing content marketing right.

Content marketing has taken its hold in the integrated marketing world, becoming a key ingredient in marketing strategies. According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. Most of your new members have already done the research and content review prior to making a decision to join or even visiting your website. For this reason, your content marketing strategy should be in place and visible when your audience is searching....