Data: Giving Goes Mobile
Associations Now
Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact.
As more people use smartphones and other mobile devices to access the internet, it is becoming a more popular way to donate online. The number of those giving from a mobile device rose to nearly one in four in 2018. “This has grown steadily since 2014, and even higher rates occur for event registration and member purchases,” the report says.
Online Giving via Mobile Device by Year
2014
9%
2015
14%
2016
17%
2017
21%
2018
24%
Source: Blackbaud Institute for Philanthropic Impact, 2018 Charitable Giving Report