Data Nugget: Timing Your Social Media Posts

Social Media Timing Associations Now November/December 2018 Issue

It takes more than wit or emotion to engage audiences on social media. Sometimes timing is everything.

Sprout Social, a social media management, advocacy, and software platform, used heat mapping to pinpoint the days and times when users are most likely to engage with nonprofits on three of the most popular social networks:

Twitter: 12 p.m. Thursday, 11a.m. - 12 p.m. Friday

Instagram: 2 p.m. Friday

Facebook:  2 p.m. Wednesday, Friday

Source: Best Times to Post on Social Media: 2018 Industry Research, Sprout Social, March 2018

[This article was originally published in the Associations Now print edition, titled "Good Timing."]

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