Recent research by Association Media and Publishing shows that when it comes to publications, print is still king.
Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91 percent of associations said members prefer flagship publications with both print and digital components, but print still reigns supreme.
What is the format preference for your flagship publication?
Source: Association Media & Publishing, 2017 Publishing Benchmark Study
[This article was originally published in the Associations Now print edition, titled “Data: Print Is Still King."]