Data: More Talking, Less Typing With Digital Assistants

Ask Them Anything Associations Now May/June 2018 Issue

Almost half of all Americans have used a digital voice assistant, whether it was on a smartphone or other device.

Got a burning question? If you’re like a lot of other consumers, you may be turning more often to a voice-enabled digital assistant like Siri, Alexa, Cortana, or Bixby to find an answer. According to the Pew Research Center, almost half of all Americans (46 percent) said they’ve used one.

And as this technology begins to seep into our everyday life—from voice-enabled showers to TV remote controls to automobiles—at least for now, Americans seem content to ask for help via their smartphone, computer, or tablet, and using standalone devices like Google Home or Amazon Echo.

Percentage of U.S. Adults Who Use Digital Voice Assistants on Various Devices



Computer or tablet


Standalone device


Other device


Source: Pew Research Center, Fact Tank, December 12, 2017

[This article was originally published in the Associations Now print edition, titled “Data: Ask Them Anything."]