Turning Event Data Into Action

meeting_data_nugget Associations Now September/October 2017 Issue

A look at how association meeting planners are using the data and information generated by their event technology systems.

Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”

Proving ROI


Planning better future events


Post-event communications


Improving attendee experience


Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey, January 2017

[This article was originally published in the Associations Now print edition, titled "From Data to Action."]