Turning Event Data Into Action
Associations Now
A look at how association meeting planners are using the data and information generated by their event technology systems.
Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”
Proving ROI
19%
Planning better future events
37%
Post-event communications
5%
Improving attendee experience
40%
Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey, January 2017
[This article was originally published in the Associations Now print edition, titled "From Data to Action."]