Data: Secure Browsing for Members

person browsing on a computer Associations Now March/April 2017 Issue

Do you protect members' information and security while they browse online? A new study says some associations fail to use secure browsing.

Associations can take simple steps to protect a member’s digital security, but in a recent benchmarking study from Pedalo, a British design and marketing firm, half of sites tested—five out of 10—were not using the technology.

Secure browsing, otherwise known as “https,” is a widely adopted measure that protects an individual’s information and security online. Forgoing secure browsing puts members at risk and can erode their confidence in their association.

The study scored association websites according to a list of criteria related to user experience and membership engagement. Here’s how the sites averaged:

Content Layout

64 out of 100 points

Clarity of Message

53 out of 100 points

Trust and Security

52 out of 100 points


46 out of 100 points

Mobile Friendly

41 out of 100 points

Source: A Report on the Current State of User Experience on Membership Websites, Pedalo, 2016